Meet The Doctor's

Cofounders Gene Vicari and Donato Salvo: lifelong friends turned business partners when they opened Detail Doctors in June of 2021.

Dr. Gene has been working on wagons since he was driving from garages to dealerships, operating just about every position possible in the business. Gene found his true passion in the automotive industry after following his grandfather Sam Scaffidi, a visionary and car expert who would go on to purchase Heiser Automotive.

Under Sam’s leadership, Heiser Automotive became one of the largest and longest-running dealership groups in the Milwaukee area, surpassing 100 years in business (est. 1917).


Sam Scaffidi is pictured on the right.


On the other hand, Donato has a different career history than his fellow doctor. Donato is a seasoned entrepreneur; much of his success has been in owning, operating, and investing in the hospitality and nightlife industry. When the pandemic hit in 2020, Donato was left to ponder whether or when this industry will come back to life. Thus, he decided to pursue investing in other industries and follow his other passions. When his friend Gene came up with the vision of Detail Doctors, Donato was quick to hop on board as a co-founder.

Their combined values and efforts led them to open the first Detail Doctors right where they came from, Milwaukee, Wisconsin. The goal is to provide the highest quality services for marine and automotive while being “here to stay” for their community.

The founders grew up in Milwaukee. They love this city and are proud to give back to the community that has given them so much. Click here to view current promotions & our charitable initiatives.



1334 N Van Buren St. Milwaukee, WI, 53202

Milwaukee is home to our Detail Doctors, and this location has explicitly been home to automotive professionals in Milwaukee since 1921 when the garage was built. Historically, the Astylistic Utilitarian Building was used as a gas and service station and has never been demolished.

Doctors Gene and Donato took this historic building back to life with a ½ million-dollar restoration and transformation. With the help of local tradespeople, they fixed the plumbing and electricity, resurfaced the floor, rebuilt the lobby space, installed air-conditioning and top-of-the-line ventilation for coworkers and clients, and restored the interior and exterior to showcase the Detail Doctors brand.

Along with their renovations at the shop, Gene and Donato brought on Raging Agency to develop their online storefront. Salvo made it clear the company would prioritize high-quality products, education of their services, and customer control–our clients can go online and book or reschedule their appointments with a click of a button; your dream car at your convenience.


How the are Doctors Doing

Since their launch, Gene and Donato have meticulously tested and authorized high-quality products such as Lexol, Oberk, Rupes, and the renowned Jade Ceramic brand. They are incredibly excited to be working with Jade Ceramic as Detail Doctors is the only shop in Wisconsin certified to apply their industry-leading product, which is tested and approved by Boeing planes.

In addition to their products, the doctors have successfully scaled their service offerings from detailings and waxes to a large assortment of premium upgrades such as engine steam cleaning, headlight restoration, dent repair in partnership with Acci-Dent, and of course, Jade graphene ceramic coating which is the most sought after of the services.

Today, the Detail Doctors team continues to grow with top-trained detailing & ceramic coating professionals. They welcome all types of vehicles and have serviced cars from your standard Prius to a $750,000 Ferrari. The Doctors are proud to service cars, trucks, boats, jet skis, and motorcycles, and any vehicle will be in the best hands for any service insured in our shop.