About Us | Meet The Doctors

Detail Doctors was co-founded by Gene Vicari and Donato Salvo, childhood friends who launched their first location in Milwaukee, Wisconsin, in June 2021. Dr. Gene has extensive experience in the automotive industry, having followed in the footsteps of his grandfather, Sam Scaffidi, owned Heiser Automotive, one of the largest dealership groups in Milwaukee. 


Sam Scaffidi is pictured on the right.


Meanwhile, Donato's background is in entrepreneurship and investing in the hospitality and nightlife industry.



1334 N Van Buren St. Milwaukee, WI, 53202

The two founders renovated a historic building in Milwaukee that has been home to automotive professionals since 1921, spending $1,000,000 on the restoration and transformation to showcase the Detail Doctors brand. 

Premium Products

Detail Doctors is committed to providing high-quality services and only uses top-of-the-line products such as Lexol, Oberk, Rupes, XPEL and Jade Ceramic, which is tested and approved by Boeing planes.

The shop is also the only certified Jade Ceramic applicator in Wisconsin. Detail Doctors is the certified installer and authorized dealer of XPEL in Southeast Wisconsin.


Our Services

In addition to premium products, the doctors offer a wide range of services, including auto detailing, paint protection film (PPF by XPEL), ceramic coating (Graphene by Jade), interior detail, exterior detail, full-body detail, carnauba hand wax and sanitize, car headlight restoration, interior fabric protection (by JADE brand), engine steam cleaning, and tire steam cleaning (just to name a few). They also provide dent repair in partnership with Acci-Dent, making Detail Doctors your one-stop-shop for all your vehicle needs.


Charitable Initiates 

Gene and Donato are proud to give back to the Milwaukee community, where they grew up. Customers can easily book or reschedule their appointments online, and the shop offers current promotions and charitable initiatives on their website. During the past Holiday season (Christmas, 2022), Detail Doctors donated over 200lbs+ of winter clothing to the needy.


How the are Doctors Doing

Since their launch, Gene and Donato have meticulously tested and authorized high-quality products such as Lexol, Oberk, Rupes, the renowned Jade Ceramic brand and now XPEL, the creators of the number 1 recognized and trusted paint protection film.

The doctors are incredibly excited to be working with Jade Ceramic as Detail Doctors is the only shop in Wisconsin certified to apply their industry-leading product, which is tested and approved by Boeing planes. 

Photo & story by James Groh of TMJ4


Detail Doctors believes in transparency and honesty, providing clients with a detailed breakdown of services and pricing upfront to avoid surprises on the final bill. The team is always available to answer any questions and provide guidance on the best options for their vehicle.

Regular customers can enjoy exclusive discounts and perks through the loyalty program offered by Detail Doctors. If you're in the Milwaukee, WI or southeast Wisconsin area, bring your vehicle to Detail Doctors and experience their high-quality services and customer-focused approach. 

When you visit, you can be sure your vehicle is in good hands At Detail Doctors, all vehicles are insured up to $3,000,000!


Contact the Detail Doctors

Detail Doctors is open 8am-6pm Monday-Friday and closed on Saturday & Sunday. Currently they are appointment only. You can book an appointment easily through their website or call (414) 214-3624 to speak with one of their friendly team members. For questions outside of business hours, please email info@detaildoctorsmke.com