What is Paint Protection Film? (PPF)

Paint protection film, also known as clear bra, is a thin plastic film that is applied to the painted surfaces of a vehicle. It acts as a barrier to protect the paint from scratches, chips, and other types of damage that can occur from road debris, rocks, and other hazards.

The film is virtually invisible and does not affect the color or shine of the paint. It can be applied to the front of the hood, fenders, mirrors, and other areas of the vehicle that are prone to damage. The goal of paint protection film is to help keep a vehicle looking new for as long as possible.

Southeast Wisconsin’s #1 PPF Installer is

Detail Doctors

1334 N Van Buren St. Milwaukee WI, 53202

Protect your vehicle from scratches, chips, and other types of damage with a clear, virtually invisible, protective layer of film that lasts 10 years on one of your most expensive investments.

We are proud to be the certified installer for:

  • Milwaukee, WI
  • Wauwatosa, WI
  • West Allis, WI
  • Brookfield, WI
  • Delafield, WI
  • Hartford, WI
  • Sheboygan, WI
  • Madison, WI
  • Shorewood, WI
  • Whitefish Bay, WI
  • Mequon, WI
  • Germantown, WI
  • East Troy, WI
  • Kenosha, WI
  • Lake Geneva, WI
  • Oconomowoc, WI
  • Oak Creek, WI
  • Franklin, WI
  • Waukesha, WI
  • Cedarburg, WI
  • Grafton, WI
  • West Bend, WI
  • Menomonee Falls, WI
  • Watertown, WI

Packages Designed to Meet Your Needs

We’ve simplified our offerings to provide you the maximum coverage at the best price possible. If you’re interested in custom coverage options or adding to our standard packages, just ask a team member.

Pricing varies based on the total amount of coverage you select for your specific vehicle.


Includes coverage for all exterior painted surfaces as well as the headlights.



Includes coverage for the full front bumper, full front fenders, full hood, full doors, rocker panels, side view mirrors, headlights, A pillars and roofline.


Includes coverage for the full front bumper, full front fenders, full hood, side view mirrors and headlights.

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Includes coverage for the full front bumper, full hood, side view mirrors and headlights.



Includes coverage for the full front bumper, partial hood and fenders and side view mirrors.



Includes coverage for partial hood and fenders and side view mirrors.



Mirror Smooth Finish

Protection that will be as high-quality and look no different from factory paint.

Design Access Program (DAP)

ULTIMATE PLUS has been optimized for precision. It is specifically created to function with the Design Access Program which is our comprehensive pattern repository.


Whatever stands between you and the open road, ULTIMATE PLUS will have a superior impact for the highest-quality protection.


This enhanced clear coat has properties that when exposed to heat, eliminates fine scratches and swirl marks over time.

Stain Resistance

Say goodbye to bug guts, bird poop, road grime, and air pollution. Your film will never become stained or yellow unlike the competitor.


ULTIMATE PLUS has a 10 year warranty which will ensure that your vehicle look pristine for years to come.



ULTIMATE PLUS™ is one of the most advanced paint protection films you can get on the market. Ultimate Plus offers three different thicknesses options that will suit all vehicles to protect the the exterior and interior surfaces. The entire ULTIMATE PLUS line up is virtually invisible and provides protection from everyday damages to include: scratches, scuffs, chips and more.

RX ™ Antimicrobial Film (8 & 10)

RX ™ Antimicrobial Film has been specially made to resist the growth of microbes on its surface, which guard against degradation from microorganisms. Treated with a fungistatic agent to protect the film from fungal growth, RX also contains zinc pyrithione which restrict the growth of microbes on the film's surface.


ULTIMATE PLUS BLACK is a thin layer of an opaque urethane film that transforms & protects any paint color with a deep, black glossy finish that’s made to last.


Paint Protection Film protects and restores surfaces - conceals existing damage, providing a renewed finish to have life-long protection.


Paint Protection Film is a urethane, rugged layer that prevents harsh environments from affecting the painted surfaces.


Smooth and sleek like satin. Whether your vehicle is matte, magno, frosted or frozen, self-healing STEALTH ™ will keep it looking flawless & pristine. Your gloss paint will be protected with a whole new transformation!


This thin, clear self-healing film has a high-gloss that protects vehicles from rock chips, scuffs, light scratches and helps repel water which makes washing the surface easier and cleaner than ever.


This thin sheet of clear plastic will be attached to your headlights before waxing or polishing, and protects the headlights from all damage in chemicals that are used in car care products.


ARMOR ™ is designed to resist punctures, abrasions and even the toughest terrain. ARMOR ™ uses a 23 mil construction and is a substantial pebbled polymer film that looks and performs like a spray-on bed-liner.

Factory Partners

Become An Authorized Dealer Learn More

Prep Process and FAQ

All Essential and Premiere coatings can be completed in one business day (8 hours). All Full Wraps require a custom quote and can take 3-5 business days

Yes! Please email info@detaildoctorsmke.com for a quote and include the Year, Make, Model, and Color of your vehicle (a photo helps too!). Please allow 2 business days for a response.

Up to 10 years.

Yes! Upon arrival, our team conducts an inspection. We will let you know if there are any problems or additional charges that may incur due to the previous coating. You can always get in touch with a doctor and share an image by email: detaildoctorsmke.com

No problem! All Detail service appointments are available for rescheduling up to 24 hours prior to your appointment. All PPF and Ceramic services are available for rescheduling up to 72 hours prior to your appointment. Cancellations are subject to approval by a manager's discretion; please email info@detaildoctorsmke.com immediately to request a cancellation.

Paint Protection Film Prep Process

At Detail Doctors, we take the protection of your vehicle's paint seriously. Our Paint Protection Film (PPF) process is meticulously designed to provide the best results and ensure your car's pristine appearance. Here's a step-by-step breakdown of our PPF application:

Step 1: Thorough Washing To guarantee optimal adhesion of the PPF, we start with a thorough washing using professional wax and gloss-free soap, ensuring that the surface is clean and ready for the installation.

Step 2: Industrial Fallout Solution We utilize an industrial fallout solution to remove any residue or airborne particles that could hinder the proper installation of the PPF, ensuring a smooth and flawless application.

Step 3: Professional Clay Bar Treatment Using a professional clay bar, we meticulously remove any remaining particles or surface imperfections, leaving your vehicle with a like-new, pristine finish.

Step 4: Prepping for Paint Correction After another round of washing, we carefully tape off all trim and plastic areas, preparing the surface for the paint correction process.

Step 5: Paint Correction Our highly skilled technicians employ both compounding and polishing techniques to achieve a glass-like finish. By eliminating any scratches or swirls on the surface, we ensure that your vehicle looks immaculate before the PPF installation.

Step 6: Air Pressurized Booth Wipe Down In our air pressurized booth, we give your vehicle a meticulous wipe down to remove any additional particles, guaranteeing a clean and smooth surface for the PPF application.

Step 7: Precision-Cut XPEL PPF We use XPEL PPF, renowned for its quality and durability. Our factory-trained technicians, using XPEL's Design Access Program (DAP) and our In-house Plotter, precisely cuts the film to fit your specific make and model, ensuring a seamless and perfect fitment.

Step 8: Careful PPF Installation The PPF installation process is performed with utmost care and precision. Our experienced team ensures that the film bonds seamlessly with the vehicle's surface, providing comprehensive protection from various environmental hazards.

At the end of our Paint Protection Film process, your vehicle's paint will be shielded from the elements, road debris, and minor scratches, while also boasting a pristine, glossy appearance. Trust our expert technicians to safeguard your investment and keep your vehicle looking flawless for years to come.

Our PPF process is designed to ensure that your vehicle is protected and looks like new for years to come. Click here to review full warranty terms. To learn more, please book a call with an expert by clicking here.

Note: If your vehicle is over 10 years old, lacks a clear coat, or exhibits heavy oxidation or paint swirls, additional time and fees may apply. However, we will never up-charge you without your consent. Upon vehicle arrival, we will perform an inspection and determine if any extra time and fees are necessary, ensuring transparency throughout the process. Rest assured that we are committed to providing the best service and care for your vehicle.
Ultimate Plus

Ultimate Plus Black


Ultimate Fusion

RX ™ Antimicrobial Film